Trent Reznor, the musical pioneer that practically is Nine Inch Nails, looks and acts like he traded the drugs and alcohol for Red Bulls and reddit. And that’s not a bad thing. He clearly made a much better health decision, and he’ll live a longer, healthier, and more productive and rewarding life than he was likely to endure had he not chosen to end his reliance on drugs. All great things, truly. A lot of bands, say, for example, Metallica, tend to lose that special something that helped them make truly meaningful and powerful music when they get off the junk and start hitting the gym. For Reznor, the increasingly-groomed but forever geeky captain of the S.S. Distress, sinking into irrelevance is not an option.

The exponential increase in vitality that results from taking a pale, drug-addicted goth and transforming him into a sober and invigorated musical missionary has propelled Reznor to release 4 albums in 4 years, a huge increase in productivity for someone who had released 4 over the prior 10 years. Not only that, the organic energy injection turned Reznor into a political animal, the album Year Zero being in essence an anti-Bush theme album. In addition to an interest in liberal politics he has revamped his website (nin.com - he clearly acted early to secure that domain name!) and retooled his relationships involving agents and distributors. The old model that the record labels are desperately clinging to has been gutted by Reznor, with almost everything now done ‘in-house’ or with small, friendly companies amenable to the p2p philosophy. His recent free downloads (dozens of songs, multiple albums) are amazingly generous considering that, despite the major labels’ ill health, they and Apple’s iTunes still control the music marketplace and free music from a major artist isn’t exactly commonplace. For Reznor, though, his website lets him communicate and do business with his customers in a manner that removes almost all the middlemen and deliver his music at rock-bottom prices for him and for the buyer. The inner capitalist in me cannot help but be excited for the changes that are hitting the music industry, and Trent Reznor is helping to break the major labels’ levees. All this is leading to new and improved ways for artists to represent themselves and the consumer to get the music, all while the labels lose customers to the undertow from the tsunami setting up to wash away those former music giants as they thrash around in the courts trying to sue their customers into staying customers.
Trent’s new-found focus to technology and the nin.com website now has led to a lot of really neat, ground-breaking features. For example, all of the Nine Inch Nails singles are available at the remix.nin.com subdomain, and users can download the different individual music files to remix their own versions of songs from the huge Nine Inch Nails catalog. The unleashing of so much intellectual property, including using Creative Commons, is unprecedented and certainly commendable as it is a clear win-win for the consumer, for whom free is always a good price. It also is a way to twist that knife stuck in major media’s chest as the Internet enables bloggers, loners, and small fish to turn the tables on the music, movie, and news industries, which is another win-win for the consumer, for whom more choice is always nice.
Trent just released a post with some really cool screenshots of the downloads from the newest album, The Slip, mapped out. You can find all the images by going here, although I’m not sure how long that link will work due to how he posts at his blog (I couldn’t find the permalink). You can use the Google Maps software to toy with the data yourself, if interested. For planning a world tour this kind of graphic information has to be invaluable. With the help of cutting-edge technology Trent is able to see the most-profitable cities to tour in by seeing where on Earth interest in his music is greatest.
Sadly, a look at East Asia shows that the North Koreans don’t appear to be downloading much music these days. I wonder why?
Trent Reznor has clearly not lost his edge yet. If that mysterious edge is the ingredient that propels him to musical mastery and staying relevant then I think that Nine Inch Nails will be putting out well-received an critically-acclaimed music for the foreseeable future. The only question in my mind is whether or not a man who has just took depression out back and triumphantly stomped his boot into it’s throat can keep making the dark and bitter music that he has always made, and which made his fans love him? He has confronted his demons, some of the very demons that haunted him and made him bleed a nearly palpable sense of disgust and despair into all his songs, and he beat the demons. His former manager, John Malm, has lost a contentious court battle with Reznor and ordered to pay millions in restitution to him for fraud - possibly bankrupting Malm and certainly pleasing Trent. President George W. Bush won’t be around to fill the demon void this time next year, his financial situation is recovering nicely, his health appears excellent, and he is a popular web presence and a maverick in the music business - what is their to be upset about now?

If the past 4 years are a hint at things to come, then it’s safe to say that as long as their are major labels and Republicans Trent Reznor will have something to be pissed off about. For those of us who like Nine Inch Nails that is a good thing. Let’s hope Reznor does not let his blade go dull as his own personal life improves, at least for our sake.